Responsible for creating and managing consistency of all visual identity and branding collateral for Cerego and our flagship product iKnow!. Lead user experience and interface design over 4 major product pivots in 6 years, including the incredibly popular free learning service http://smart.fm
Currently leads product design and development for http://iknow.jp
Created a range of marketing & promotional material, including facebook apps, banner ad campaigns and executed on a range of funnel optimisations including the use of A/B testing to test hypotheses and track effectiveness of changes. Created automated time based discount framework to increase paid conversions.
Capabilities include management of the product design and deployment process, feature by feature, from idea to shipped product. Beginning by defining strategy with key stakeholders (CEO, & co founders), clear communication of ideas using wireframes and flow diagrams to facilitate the planning process, creation of visual design mockups to guide developers, and management of developers through the implementation cycle including QA and feature release. Soup to nuts!
Works with the analytics team to define KPI's and monitor effectiveness of the product and of the B2C business.